Backbeat, the story of the birth of the Beatles is running now at the Ahmanson theatre in LA until March 1st 2013. They have made this great viral promo for the show. We love it! The 5th Beatle - watch more funny videos

Our good friend Sam Buntrock has recently directed Ed, Downloaded in Denver and wrote this article for the Applause magazine. He articulately presents his and our own Tim Bird's shared opinion of 'Never do projection in the theatre'. We have basically copied and pasted the entire article here (thanks to...

A Knifedge team attended the the Futurebook Conference last month. By far the most interesting and controversial session was the final plenary session. It included a very good debate between Ursula Mackenzie who is CEO and also President of the Publishers Association, and Charlie Redmayne, who is the CEO of Pottermore - the site...

This is from a contribution to an article I wrote for The Marketer. At Knifedge we believe in making the latest technology really work for your brand. Augmented Reality has been talked about a lot since the 90s - when it was called “virtual reality” - but very few brands have...

We are often asked what projection mapping is. We have a nice description of it in 'answers for the curious' on this website here. Pictures It is always great to see great examples of projection mapping. We have created a lot of work which include projection mapping that you can see...