BBC Worldwide Case Study

BBC Entertainment Branding

Off and On-air

Brand for the soft launch of BBC Entertainment in India. The brief was to create a look which could stay sufficiently generic until the full body of global market research could be collated.

The challenge was met by making the logotype itself the brand hero, able to perform scenes with a variety of moods - entertaining, dramatic, comedic. This was to achieve, on the one hand, a way of reflecting the diverse range of content being shown on BBC Entertainment and, on the other, a way of keeping the brand away from regional or cultural references which would translate poorly worldwide.