Multiple Sclerosis International Federation Case Study

World MS Day Branding

Multi Language Brand

Knifedge won a three way pitch to provide the branding and website for the 2009 World MS Day, for The Multiple Sclerosis International Federation.

World MS Day is a global event aimed at ending the struggle of MS sufferers by connecting up MS support agencies all over the world. The logo was evolved from the International Federation logo, but is given its own distinct character. The marque and logotype had to be sufficiently flexible to be able to be reversioned into a host of international languages and scripts.