Canary Classics Case Study

Canary Classics Branding

Logo and Mascot

Knifedge re-branded classical record label Canary Classics as part of an overall piece of communication and marketing strategy.

The logo and marque have been designed to resemble both the head of a bird and the scroll of a violin, since Gil Shaham, (the owner of Canary Classics) is an internationally renowned violin soloist. In addition, we created a musical box canary called Leopold who (a little like the HMV dog) has become the mascot for the brand.