Beautifully quirky animations to explain text technology Spinvox.
Point Blank Collective approached Knifedge to produce the animation for an engaging film to communicate what Spinvox is and how it works.
Spinvox is a technology allowing users to text themselves and others by speaking into their phones. The main challenge was to deliver a lot of animation within a short amount of time. The client had high expectations and wanted the animation to be completely hand-drawn. scanned in and then animated within After Effects. Marc Hardman, designed the initial concept with animation direction from Sara Nesteruk supported by a team of 3 After Effects animators. The whole piece was conceived, drawn and animated within a single month.
Knifedge proved to be the perfect choice to inject charm and vision into our brand film - bringing an otherworldly but human quality to an apparently complicated story of how SpinVox converts voice to text without getting buried in technology. Its simplicity and sense of wonder really captures the spirit of our brand. The team listened, understood and had the patience to work with us as we journeyed through the process of getting the narrative succinct, such that the animated elements worked as a complete piece, but could equally well work segued into a longer piece of story-telling about our business - no easy task. But I think the film speaks for itself.
James Sproggs
VP Consumer Business
Spinvox