Knifedge assists the London Philharmonic Orchestra with the management and administration of its in-house record label. This has allowed the LPO marketing team to increase presence and profile for the Orchestra and to build upon its brand, as well as creating a saleable product which generates revenue for the organisation.

Project Director Matthew Freeman has been particularly instrumental in guiding the artistic and repertoire direction, and in the research and licensing of archive LPO recordings, many of which were thought to have been lost. A bespoke catalogue database has been painstakingly created by the team, providing an invaluable central recordings resource.

Since the label’s launch in 2005, it has met with acclaim in the classical music press and has contributed significantly to the Orchestra’s brand awareness. It has opened up a great body of superb material which otherwise would have been left undiscovered and unheard.

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