O2 Digital escalator panels

May 2008

The Knifedge team provided agency VCCP with animation and expertise to translate their O2 Broadband Happy Homes Campaign into digital escalator panel format. In moving image form, the ‘Happy Homes’ are able to start sad and become happy at the mention of the new package from O2.

The team, comprised of Timothy Bird, Nina Wilson, Marc Hardman and Claudiu Voicu created five animated versions of the existing poster campaign such that each house could be given an animated smile. The work combines both 2D and 3D techniques as well as optimisation for DEPs.