News
BBC News iphone app
TVC
Knifedge creates TVC for the BBC News' first iphone application
The BBC have just launched their first ever application for the iPhone. The BBC News app keeps users up to date with minute by minute changes in world news. Knifedge created the 30" TVC. Knifedge Designer Director Steve Kirby worked with Ratchet Films to refine the script and create a visual language while motion graphics designer Oz Smith re-created the whole app in after effects to reveal all it's features.
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BBC News iphone app
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