Digital asset management given a more engaging face using fun characters and animation.
Working with agency Hurricane, we designed and created a set of characters to help to give more life to the Acronis proposition - helping organisations to protect their digital assets. The campaign entailed making digital assets into engaging characters, which still communicate their essential nature (e.g. operating system, document, media file etc). The final product was a series of amusing web banners and MPU spots which introduce the characters and the service which Acronis provides. example link