We have found again and again that the flexibility of animation as a medium makes it uniquely suited to a whole range of communication tasks.
For example, we've found that for difficult subject matter, animation can be more effective than live action film-making, deftly balancing humour and seriousness. You'll notice that we don't adopt any particular style of animation because different stories need different approaches to make them work. We think that animated story-telling is one of the most effective ways of holding the attention of diverse audiences, from young to old.