Communication Case Study

London Philharmonic Orchestra

Record Label Strategy

One of Knifedge's strategic specialisms is in advising and assisting clients to launch and run their own recording labels. The London Philharmonic Orchestra has, in this way, been able to dramatically increase its profile and brand presence.

As well as this core marketing and communication benefit, the label enables the Orchestra to generate revenue from its not inconsiderable archive of recordings. Culturally, this has opened up a great body of superb material which otherwise would have been left undiscovered and unheard.

Project Director Matthew Freeman has been particularly instrumental in guiding the artistic and repertoire direction, and in the research and licensing of archive recordings, many of which were thought to have been lost. A bespoke catalogue database has been painstakingly created by the team, providing an invaluable centralised recordings reference. Many of the Orchestra's classic concerts have been rediscovered and remastered under Knifedge supervision.

Since the label’s launch in 2005, it has met with acclaim in the classical music press and has contributed significantly to the Orchestra’s presence within the classical music market.