Post Case Study

02 Digital Panels

Bringing the print campaign to life

Knifedge provided animation assistance to VCCP with O2 campaign

The task was to translate the O2 Broadband Happy Homes print campaign into digital escalator panel format. In moving image form, the ‘Happy Homes’ are able to start sad and become happy at the mention of the new package from O2.

The team, comprised of Timothy Bird, Nina Wilson, Marc Hardman and Claudiu Voicu created 5 animated versions of the existing poster campaign such that each house could be given an animated smile. The work combines both 2D and 3D techniques as well as optimisation for DEPs.