Post Case Study

Topspin Game Adverts

Digital Escalator Panels

Take 2 Interactive and their Media Agency MJ Media came to Knifedge to make a digital out-of-home advertisement for the launch of Top Spin 3.

Being an interactive game with a high level of sophistocated moving image game-play, digital-out-of-home was a perfect route for advertising the product. We were able to take moving image of tennis play directly from the console and use it to create and engaging spot for the London Underground screen network. MJ Media programmed the spot to appear at the optimum times for the target market to be commuting through the Tube network.