Knifedge has helped the St Bride Foundation reconsolidate and focus its brand, to reflect its new aims and approach, after several years of marked change. This has included updating its name by removing ‘Institute’ from the Foundation’s title, as well as an array of strategic, design, copywriting, and consultancy services.

In 2004, the Foundation’s Governing body reacquired direct management of both the St. Bride Printing Library and the Bridewell Theatre (each of which is within the Foundation’s walls but had been previously managed by others) and has been through a period of reorientation to establish its new status.

Initially approached to advise and provide coherent design for new funding initiatives, Knifedge has since provided a complete branding and design reposition to reflect this new status. This has included brand refinement, sub-brand clarification, web and brochure design, various marketing & communication leaflets, new branding guidelines and a fundraising and information film & DVD.

Following the launch of the new website and brochure, the Conference and Events team at the St. Bride Foundation have seen a solid upturn in business, with more and new users contacting them and booking space. Along with structured internal change, the new consolidated online marketing tool, which Knifedge has provided for the Bridewell Theatre has seen the stabilisation of business as well as a more streamlined in-house work flow.

Much remains to be done, and the Foundation continues it evolution. We look forward to the continuation of a rewarding relationship.

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