Hairworld – P&G live event visuals
Procter and Gamble Projection Content
Paris November 2010
Live Events company Jack Morton Worldwide enlisted Knifedge’s services to supply animation and moving image content for Proctor and Gamble’s stable of hair care brands for Hairworld 2010
The event was staged at Paris Expo, Porte de Versailles in Paris. Working with Jack Morton’s Senior Moving Image Producer Stephen Marsh, the Knifedge team were led by Creative Director Chris Johnstone with Matthew Freeman leading a creative team of 15. The team produced 35 minutes of animation content using a multiplicity of disciplines – Maya, 3d Studio Max, Real Flow, Cinema 4D, nCloth and After Effects. The team at Knifedge created bespoke projection content for all five P&G brands – Sassoon, Wella, Sebastian, Kadus and Nioxin – all delivered in 5 x HD for a screen size exceeding 37m in width and a height of 4m.
‘Much appreciated Mr Freeman … for your incredible stamina and good humour without which this would not have been possible, not to mention your creativity.’
Stephen Marsh , Senior Producer, Jack Morton
