Wella ITVA Awards, Paris
Live event for Jack Morton Worldwide
Creative Director, Nina Dunn, led a creative team of six to produce a spectacle of multi-dimensional projection integrated with live action and spatial surround sound to introduce Wella’s four new trends for 2011 at the Wella ITVA 2011 held at Halle Freyssinet in Paris on November 6th. Later that day, the show continued with the Young Talent and Colour competitions, for which the Knifedge team provided audio-reactive visuals to introduce the competitions and bold flag sequences for the competing countries.
This is a montage of the opening trend shows.
To see the individual trends please go here
Adam Doherty, Moving Image Producer, Jack Morton Worldwide said:
A HUGE thank you to you both, and all the team, for pulling off what my MD and many others thought was the best integration of gfx, sound, performance and stage they’ve ever seen. I still found myself blown away when watching the show go out from my position catwalk-side.
