WWF – Earth Hour Event 2011
Projection mapping the Royal Albert Hall
Knifedge were commissioned by WWF UK to design site-specific visuals to be projected onto the Royal Albert Hall, London, for WWF’s Earth Hour on 26th March 2011. The hall went dark for Earth Hour and 60 cyclists, including a Knifedge team, generated sufficient electricity to power the media servers and four projectors.
Creative Director: Tom Hadley
Designer: Sara Nesteruk
Producer: Matthew Freeman
Media Programmer: Sam Hunt
Projectionist: Dick Straker
Project Co-ordinator: Lucy Ross
Projectors and media servers: XL Video
Southbank University Interns: Connor Ryan, Liam King, Laura Capillo
Filmed by Malcolm Hadley, Mark Swaffield and Timothy Bird.