Knifedge Creative and Digital Agency

Knifedge

WWF – Earth Hour Event 2011

Projection mapping the Royal Albert Hall

26 March 2011

Knifedge were commissioned by WWF UK to design site-specific visuals to be projected onto the Royal Albert Hall, London, for WWF’s Earth Hour on 26th March 2011. The hall went dark for Earth Hour and 60 cyclists, including a Knifedge team, generated sufficient electricity to power the media servers and four projectors.

 

Creative Director: Tom Hadley
Designer: Sara Nesteruk
Producer: Matthew Freeman
Media Programmer: Sam Hunt
Projectionist: Dick Straker
Project Co-ordinator: Lucy Ross
Projectors and media servers: XL Video

Southbank University Interns: Connor Ryan, Liam King, Laura Capillo

Filmed by Malcolm Hadley, Mark Swaffield and Timothy Bird.

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